How PR Helps Startups Attract VCs Remotely – Entrepreneur
October 19, 2020
Launching a thoughtful PR campaign can help startups connect with VCs.
5 min read
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Take away face-to-face meetings and events, and it can be extremely difficult for startups to establish trust with a new investor. While deals are still happening, many investors are refocusing efforts on existing portfolios and growing more cautious about starting new relationships under the current circumstances. The current remote environment is drawing out the due diligence stage for new investments and making it difficult for startups to find opportunities beyond their existing networks. So how can startup founders get in front of new VCs and raise funding remotely?
One way is with a strategic public relations campaign. Securing media coverage can help startups get on the radar of new investors no matter where they are located. A public relations campaign is also the perfect way to showcase any new traction, especially if founders have reached out to a potential investor in the past and conversations stalled. Sharing fresh press coverage can put a startup back on the radar, and help build credibility to land new meetings. Here’s a look at how startup founders can use public relations to drive investor interest.