PR World

Amendola Named Finalist in 2020 Platinum PR Awards – Martechcube

Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, announced today that it has been named a finalist in PR News’ 2020 Platinum PR Awards for its strategic integrated PR, social media and digital campaign with Air Methods, a leading national air medical services company. This distinction is one of several awards the agency has earned in recent years for its ability to develop high-value content for healthcare organizations that speaks to market needs.

Amendola focused on establishing Air Methods as a leader in reforming the air medical services industry with its No Membership Required (NMR) program, created to eliminate unnecessary air medical memberships for patients and shift the focus to going in-network with health insurance companies throughout the U.S. The primary goal was to educate the public about Air Methods’ efforts and demonstrate the company’s thought leadership in industry best practices, billing reform and clinical innovation.

“Collaborating with Air Methods on this important NMR campaign is vital to paving the way for necessary changes to eliminate unnecessary memberships for patients/consumers,” said agency CEO Jodi Amendola. “We’re honored that our hard work and impressive outcomes have been recognized by PR News. The results of this campaign really speak for themselves: our aggressive outreach and content development generated 209 organic media placements and our digital campaign earned more than 21 million video plays, 25 million impressions, and more than 21 million post engagements. Most importantly, this campaign and our overall partnership with Air Methods, has led to increased