PR World

6 Ways Tech Companies Can Enhance PR Coverage | – Inc.

Jeff Bradford, an Entrepreneurs’ Organization (EO) member in Nashville, is the founder of the Bradford Group and president of Bradford Dalton Group, a full-service public relations and advertising agency with offices in Atlanta, Jacksonville and Nashville. We asked Jeff how technology companies can improve their public relations and generate more awareness. Here’s what he shared:

Too often, tech business leaders misunderstand the importance of PR when it comes to building brand awareness for their new product or service. Though they have developed a product or service that will positively affect how people work and live, they overlook one simple fact: Most consumers have trouble understanding how technology works.

A survey by market research firm GlobalWebIndex, for example, found that 24 percent of consumers in 2019 said they do not know how computers and new technology work. That’s up significantly from 15 percent in 2013.

In the 20 years I have worked in PR since founding my agency, I’ve worked closely with a wide variety of company founders and CEOs on their tech PR and marketing campaigns.

Here are six tips for effective tech PR that will help your company generate coverage:

1. Capitalize on current, trending news stories

With each year, technology becomes more embedded in everyday life. For most of us, not a day goes by that we haven’t engaged with technology in some way–and the business